Review of Music Video

 WARNING: EXPLICIT LANGUAGE USED
This Music Video was directed by the artists as well as him being a part of it. I really enjoy watching this video, as there's just is much going on and so much to see. It leaves you wanting even more than what you've been given. This is a extended version, where he has merged two of his new songs together, To make a lengthy music video. I've noticed that he may have done this, as he has always idealised Michael Jackson. He grew up loving him. Which is probably why he made his music video in such a way. Chris is always referred to as the modern MJ. Due to his dancing talent and his vocals. He must be making MJ so proud.

Due to the fact that Chris is a mainstream artist, his net worth is $30 Million. Whereby, he is able to financially support his massive productions. For this one video itself, he rented a Lamborghini, simply because he could.

In the first half of the music video, he maintains the connection between the lyrics and the video itself. As from the start of it, he seated at a bar, whiles being poured liquor. The video's ratio between narrative and performance is more performance than narrative. The female character that he's singing to, is subject to the male gaze, both by the use of camera and shown through by the way Chris looks at her. It is also objectified by the way she's dressed and how she's moving in such a provocative manner.

The use of transition from the bar scene to his individual scene is effective. As to me, it showing him with the girl and then him in his conscious. As the use of effects in the post production stage, helps to show how intoxicated he got after having his drink spiked. What's interesting is the fact that rather than having the stereotype of a man spiking a women's drink, its the other way around. To me, it shows that women can be predators as well as men. His performance is effective and keeping the music video and lyric connected, as it keeps on showing how there's "something in this liquor". What I also love is the scene when they reach the apartment. The use of colour is so good. Its impressive as they were drawn by Chris himself. As well as him being a singer, he also is a dancer, rapper, artist, director and father. He really is a talented man. I love the contrast between the bright colours of the painting with him and the lady. Its cool how his eyes glow in the dark. Likewise to how the lady's makeup pops out because of the brightness of it. What I also love is the use of effect that makes things look deformed and just odd looking. It keeps the theme and its just works so well. At the end of the first song, where they're all dancing, I love how the dancing is in sync with the beat. The song overall, works well as a party song and all the elements in it has made it successful.

The slow but sudden switch to the second song is so lovely, the transition is so smooth and helps to interlink the two songs together. So in a sense it comes across like, the songs are part 1 and part 2. Two parts of the story. At the same time its so humorous, to the fact the first song is all about wanting the lady, whereas the second song she no longer wants anything to do with him and so he just has no other choice but to move on. So when he does in fact move on, she wants something to do with him. The irony. the use of base tracks and discontinuous editing is so precise that it just works. The song once again is more based on performance than narrative. The mise-en-scene of Zeros (the shop or what) is good at linking the song to the setting. I'm so in love with the scene of the laundry store, where the dancers and himself are dancing. It makes me so happy and try to join it, though I don't know all the moves yet, its not a bad start. Its helpful at interacting the audience, as I've said it makes you want to get up and dance. the shot of the lady drinking the energy drink, is clearly for promotional use, I'm assuming that he is sponsored by that company.

All in all, its clear to see that I'm a big fan of Chris Brown, the guy is undeniably talented. I just hope that people are able to  move on and let go on his past, as we all make mistakes and Rihanna has forgiven then so should everyone else should to. Nobody's perfect. Great video Chris, keep it up!

Aspects of Carol Vernalis I've identified in this music video as followed:
1)The use of continuous editing, to sequence the music video and give it a structure. Which allows everything to flow very well and easier for the audience to link the connection from one scene to another.
2)Obvious editing used in various scenes, like when I mentioned earlier about the shot where only he is seen and it's blurry, which portrays the whole "something in this liquor", I've also noticed the use of the "echo" effect, in the first 1.13 of the video, where he drinks the liquor etc.
3)The use of based tracks that were used as jump cuts from scene to scene. As it gives the music video structure and that allows one to not get bored of just seeing the same thing.
4)There is a brief use of slow motion, this is seen in the second part of the long music video(Zero part) when it's about to go into the chorus and it happens right after a dissolve, when he sings "I was caught up in the aftermath"
5)However, it doesn't have the camera moving in sync with the music. This is because that could limit the amount of time we see the performance of their dancing. As Chris' music videos is highly performance based. So the structure he has for this video, provides him the ability to showcase his dancing skills more freely.

The type of video this is under Andrew Goodwin's definitions is a illustration but I feel that is more so shifting towards the amplification music video. As the performance shown in this music video has so much meaning and it's very specific at presenting what it is he wanted to tell his audience. And likewise, it is something that those who follow his life on social media will under. To me, I see the song Zero about his ex girlfriend Karrueche Tran, that have been in a relationship for year on and off and she finally left him after the issue with his having a daughter was a breaking point. So it's like he says well fine F*** you then, I don't need you anyway. But hey that's my opinion who knows. This music also shows the use of women objectification in the first song Liquor. As the women is constantly being dismembered, first by Chris himself, then by the use of the camera work.