4) Audience I - Core and Wider Audience by Joel

In a sense you could argue that the type of audience they appeal to are aspirers.
Described as : "Have a need for status and status symbols; have a love for cash and credit cards; no interest in job security ; read the latest magazines, have the latest gadgets; like the good things in like; don't save their money; they want to send out signals about their money and status.
To me it shows that these type of people love to flaunt because they feel like they are the best thing to walk on earth. They are aspirers in the sense that they believe they have more to life, they haven't finished their growth and have so much more to see. They are optimistic about the future. In a sense you could say that they have aspects of Krept X Konan in them. As they were aspirers before they became as big as they have. So its like they are a testimant that all things are possible if you choose to believe and follow your dreams to the very end. Then you will find true happiness and forgiveness for all the things that you have witness throughout your jounrey t reach the time.