Using the YouGov app, I was able to get a clear understanding of the fans that artists have. It allowed me to understand why some artist's attracted the fan bases that they do. In this example I used UK rap and Grime artist 'Skepta'. His fan base were often young males based in London, that held a social grade of C2DE. They often had laid-back, relatively calm personalities and claimed to like listening to various genre's of music as well as being open minded to new artists.
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