ANDREW GOODWIN
He had a different approach when it came to music videos and their meanings, which he expressed with many explanations. He felt as though the traditional way of making music videos especially those that are pop videos, didn't apply with the conventions the industry first started with. In most cases he saw them completely contradict them or alter them in one way or another. So what are the reasons why exactly you may be asking?
First and for most, the media content of a film or novel differentiates from that of a music video. As the music video is assembled around the song.
2) The video uses the artist as either a narrator or as a character or in some cases as both.
3) The artist tends to stare right at the camera, usually used as a method to form a connection with the audience, so make them feel involved, or to encourage some sort of reaction to the view, physically or emotionally.
Have you noticed the amount of repetition? It’s a consistency that empathise something. Usually to sell a product, to promote awareness, to promote the artist themselves, by all mean to make capital £££ or fame, due to the fact that it’s either played on TV, aired on the radio, on YouTube or produced for a film. I'm talking about the intertextuality of the lyrics (e.g. chorus) and images. By all means helping to identify and familiarise to a specific genre of music, because you internalise and subconsciously build expectations.
He had a different approach when it came to music videos and their meanings, which he expressed with many explanations. He felt as though the traditional way of making music videos especially those that are pop videos, didn't apply with the conventions the industry first started with. In most cases he saw them completely contradict them or alter them in one way or another. So what are the reasons why exactly you may be asking?
First and for most, the media content of a film or novel differentiates from that of a music video. As the music video is assembled around the song.
2) The video uses the artist as either a narrator or as a character or in some cases as both.
3) The artist tends to stare right at the camera, usually used as a method to form a connection with the audience, so make them feel involved, or to encourage some sort of reaction to the view, physically or emotionally.
Have you noticed the amount of repetition? It’s a consistency that empathise something. Usually to sell a product, to promote awareness, to promote the artist themselves, by all mean to make capital £££ or fame, due to the fact that it’s either played on TV, aired on the radio, on YouTube or produced for a film. I'm talking about the intertextuality of the lyrics (e.g. chorus) and images. By all means helping to identify and familiarise to a specific genre of music, because you internalise and subconsciously build expectations.
In most cases they would have a beginning and end within the
roughly 3 ½ minute and this will be illustrated through the video in the
performance or sound or both. Which is either designed to have a climax to
gradually fade away after a constant repetition.
It’s interesting how some music videos have images or performance that are so different from the lyrics of the song. But that of course it done for a purpose. As that visualisation has more meaning than you actually thing, actually try to figure out what it is trying to tell you.
For instance, if there’s a song that you like or show some interest in and you watch the video and its performance/image is telling another story, it will draw in more views, maybe because people are trying to figure it out because they don’t understand or because for some odd reason you may find it more appealing. And whiles we’re busy doing this, these views are generating popularity for the song/artist and making them money too.
There are three elements that show the variation between music videos:
1) Illustration, this is when the performance/image reflects the lyrics that is being sung/rapped.
2) Amplification, this is when the performance/lyrics doesn’t differ from each other, it in fact add more depth and meaning to the song than without it.
3) Disjuncture, this is where there’s clearly no way that the lyrics and performance are trying to portray the same thing. They are completely two separate things.
Genres like Hip Hop/RnB/Heavy metal tend to nearly almost feature women in their videos in objective way, so that they are dismembered and desired sexually by men.
However, whiles the typically convention for a female artist is to be passive whiles this occurs, this is not the case for these artists, as they stare right back as the camera, suggesting that its done purposefully. It’s like luring the male audience they have deeper.
Instruments also have influence over some music videos, usually if a specific instrument is played, an image or performance is shown as a representation.
Every artist/video has a target (core) audience, but that doesn't stop them from trying to reach a wider audience.
When a video is created to promote a film, it usually incorporates images of the film throughout it. For the following films, The Hobbit: The Desolation of Smaug Fast and Furious 7 ; Mad Max ; Step up ; Dream girls. ;
It’s interesting how some music videos have images or performance that are so different from the lyrics of the song. But that of course it done for a purpose. As that visualisation has more meaning than you actually thing, actually try to figure out what it is trying to tell you.
For instance, if there’s a song that you like or show some interest in and you watch the video and its performance/image is telling another story, it will draw in more views, maybe because people are trying to figure it out because they don’t understand or because for some odd reason you may find it more appealing. And whiles we’re busy doing this, these views are generating popularity for the song/artist and making them money too.
There are three elements that show the variation between music videos:
1) Illustration, this is when the performance/image reflects the lyrics that is being sung/rapped.
2) Amplification, this is when the performance/lyrics doesn’t differ from each other, it in fact add more depth and meaning to the song than without it.
3) Disjuncture, this is where there’s clearly no way that the lyrics and performance are trying to portray the same thing. They are completely two separate things.
Genres like Hip Hop/RnB/Heavy metal tend to nearly almost feature women in their videos in objective way, so that they are dismembered and desired sexually by men.
However, whiles the typically convention for a female artist is to be passive whiles this occurs, this is not the case for these artists, as they stare right back as the camera, suggesting that its done purposefully. It’s like luring the male audience they have deeper.
Instruments also have influence over some music videos, usually if a specific instrument is played, an image or performance is shown as a representation.
Every artist/video has a target (core) audience, but that doesn't stop them from trying to reach a wider audience.
When a video is created to promote a film, it usually incorporates images of the film throughout it. For the following films, The Hobbit: The Desolation of Smaug Fast and Furious 7 ; Mad Max ; Step up ; Dream girls. ;
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