Wednesday, 7 October 2015

2)Brand image (By Tolu) Part 2

 This will help connect to a wider audience, due to the fact that the artists are trying to appeal to different crowds, so that means that they will have a larger core audience than usual. Though all the artists are UK artists. Kwabz x Kapone are different from Estelle De La Rose. In a sense that two are males, while the other is a female. In terms of who they are trying to appeal to. In terms of how they will dress. Where Kwabz x Kapone are inspired by Krept x Konan, Estelle Da Le Rose is inspired by Emeli Sande. Which is how costume will play a huge role at distinguishing this visually for the audience to understand and build a connection with. Therefore, in the end hopefully, the music video will appeal to a universal audience and be a success.

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