This is grime music video released in 2014 by Chipmunk featuring Stormzy and Shalo. This video shows all the typical conventions one who expect in a grime music video. Some of these things include:
- Hood/Urban Attire
- Urban areas
- Graffiti and public defacing
- large group of people
This music was filmed out south bank, in the skate area. This was good because it has a very gritty urban look about the area, which is perfect for a grime video. The group of males behind the 3 artists consists of other grime rappers, most notably Section Boyz. This helps to promote other rappers in the scene, something done a lot.
The clothes worn as usually branded clothes. Sometimes it is clothes that are worn because the rapper has been endorsed for example Stormzy is always in Adidas because the endorse him. However other items of clothing can be seen for example Nike, The North Face, New York and New Era. However there is also evidence of an artists own brand/clothing for example, Cash Motto by Chip.
The actual video uses a lot of rapid cuts, to show the fast paced movements of the beat and the lyrics. The camera is rarely ever straight, often moving up, down, left and right or spinning because it is keeping up with the rapper. This is done as they are performing to the camera, giving it a more natural feel rather than being in one place while the rapper moves about.
No comments:
Post a Comment