5)Carol Vernallis

                                                   CAROL VERNALLIS 


She had an interest of how editing and the camera work of video music worked, as it was so different from those of a film. As they came more frequent and focused on different things too. How you usually notice it is by the obvious disjuncture, or that the edit appears with a change in the rhyme change.

 1) The use of continuity editing to draw you to the screen and to what is happening.
Fact: This video is a true story of this artist's life, everything from his step father, to the death of his cousin. Honestly so emotion and it really is one of my fav songs at the moment. Big up Bugzy, Manchester has got talent too!

2) Obvious edits of such things like special effects or fade in/out, to purposefully draw attention to the artist.
   
In this video, throughout, the use of special effect is the animation of the video, rather having real life images. I find this so creative of JME, he exploring new ways of portraying his music, good on him.

3) Jump cuts, to either speed things up (so you get the full or the most important part of the story it’s telling the audience) and the movement from one scene to another.
I absolutely love the use of jump cuts in this music video. I find it extremely insightful and they are so symbolic.

4) The use of master shot, or in other words base track. This is method used to help the video have a structure and it is consistently repeated throughout.
In this video alone there is roughly 9 base tracks used. Which is a typical number for this element, as it is usually around 8/9.


5) The camera moves in sync with the music (sometimes). It helps the give it a rhythm.
In the first 10 seconds, you see the sync of the music with the camera movement.

6)Use of slow motion in a video.
In the first 50 seconds, the use you of slow motion is in sync with the music, as the voice is chopped and screwed to work well with the images you see on the screen.