This music video keeps the convention of a music video being around 3 1/2 minutes long.
I for one. have always loved Wretch 32's music, not just due to the fact that I know him on a personal level, but because his music is actually wicked. There's something about his style that makes him so universal and its cool. Anyone could listen to his music and really enjoy it. I had the pleasure of watching him performing, though literally for 2 minutes as it was a struggle to get inside wireless. Nevertheless, I still saw him and that's all that matter. He brought out Gigs and it was just great, I was so happy! He just makes me happy.
This video has such a beautiful message. Which is what I love about his music, it always has some type of message that anyone can relate to. Here this song talks about the prejudice within society, how people are misunderstood, when that wasn't even their intentions. This is clearly shown by the various stereotypes it shows within the music video and then the irony of showing that, shame some of you are just full of prejudice and it completely switches it up. To clearly show that you shouldn't judge a book by its cover.
It is set in various places in North London. On West Green Road, where you see the man running from what looks like a policewomen chasing him. It is also set in Tottenham Town Hall where the boys are clearing. It is also set in Edmonton Green where the young boys are hanging around. This is linked to his upbringing, because he grew up in North London, Tottenham, so it is understandable that he would set his music video in the places he can most relate to. This also helps with the message it's bringing out, when people hear you are from a certain area of London or the people you associate yourself with or your race or body language, they are more likely to perceive you in the wrong way, that shouldn't define you as a person, yet it is still such a sad thing because so much people fall victim to these stereotypes. What nonsense. Just as Chip says in the song I'm not the man "The best things can come worst places".
One of the parts of this is the scene at the graduation. It is such a powerful scene because of what it is portraying. It shows how unified a community can be when it comes to noticing the achievement the young people are making. What is also powerful is the specific pupil actually graduating. For instance, when you look at the race of some of the male graduate, it shows that no matter your race, you can achieve in education and make something out of your life. The young black males shows that the stereotype of this race aren't educated or getting educated and always wind up being in a gang. The fact that they are being acknowledged for it is such a beautiful thing. It goes so well with everything.
The use of costume is significant get helping build the stereotypes that have been constructed by society.
This one above with the elderly women shows how young men are stereotyped as gang members or people like prey on the elderly, where in the video it shows that, but then after that it shows that it's not actually the case in this specific situation
The irony about this, is the fact that they actual help the elderly and she's comfortable about it.
Another Stereotype that is shown is between the cop and robber like. Especially because the man being chased is a black man. it goes to show that there is meant to be hatred between black men and the police. However, this is soon changed at the end. As the female cop is in a interracial relationship with another black man. It shows now the media loves to promote racism, when in fact we have come such a long way from it.
The transition between the scenes are so good and smooth that it looks so seamless and just comes together so well. And the storyline of the music video works well at showing all these things that I have picked up. Great work once again Wretch!
Aspects of Carol Vernalis' I've identified in this music video are as followed:
1)The use of continuous editing, helping to give the video a structure and providing a tale to follow
2)Jump cuts that are created through the basetracks, giving the song structure once again
From Andrew Goodwin's theory the type of music video this is, is a illustration, as it shows that the music captivates the lyrics very well. It's so simplistic but it works so well in capturing everything.
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