13. Industry (by Tolu)

Who will your artist be signed to and why?
Our artists are based on Krept and Konan, hence we have decided that we will be signed to the same record label as them. This label is Virgin emi records, they are major record label around the world and portray how the hard work of Krept and Konan has paid off.

Therefore, our artists will be signed to a mainstream label. As Virgin is such a vast coorperation.

Virgin emi records is one of the biggest record labels in the world, they have signed artists like Rihanna, Kanye West, Elton John, Nas, Jay-Z etc. The host some of the best artists in the world right now.

Our song will be available for internet download via itunes, spotify and googleplay. It will make purchase of our song easier for our fans. Due to the fact the the record label is a major company, it allows our product to be accessible easier than that of a independent label. As we have more financal support behind us, which means we can use different media, we can use soical media, stores (phyisically or on the net).


                                                   Artists signed to this label.

12. Base tracks by Esther

For some reason I can no longer embed another presentation I make, so here's the link that will show the types of base tracks we want to have in our work, as well as examples of them in real time
medias. 


                                                      The use of slow motion?

We will use slow motion, but it will only be briefly. Where? at the very end of the music video, the plan is to use slow motion when they are walking away from the camera, into the far distance. So that's their backs faced to us. This is because we want to symbolise how hard it is to walk away. How hard it is to accept that someone you love so dearly will no longer be around physically. To show that in order to move on and grow as a person, sometimes the hardest things to do and the most benefiical for you. It reprsents the physially, psychological and spiritually elements of life. And frankly it sends such a powerful message. And it is used in many music videos, so it is something we could impitate well. We also think that it will be a beautiful to end the song. Here's an example of the type of ending we want, you an clearly see the artists walking away. Side note, its one of my fav songs at the moment too, from UK artists.


You can see the use of slow motion at the end, while she jogs into the distance. Though it different in terms of the body movement she's doing.  I feel like it does well to explain what I meant above.


                               Discontinuous editing?

Throughout the whole music video, you will clearly see this element, esspecially the use of jump cuts. As they will help the audience to maintain their attention throughout the music video, so that they don't grow bored of it. There will be repeated shots of the artists throughout. In order to remind you of who you are listening to, you will internalise it and put a face to their voice whenever you hear their music, without even noticing.

10. Intial ideas of design and layout of digipak by Esther

Here are the images we took, inspired by the original artists Krept x Konan. We wanted to produce a replica of their album cover, but with our own little twist to it. Overall, it was a productive day for us as a group, as the photos came out well and it made it so much easier for us to choose the best image.

Therefore, these photos that we have taken will not go to any waste, as we may choose to use them as part of our advertisement. Due to the good quality of the photos themselves, they are good enough to be used as that, as they clearly represent our artists in the Urban way we are trying to portray.

9. Draft digipak by Esther

As I've mentioned far too much, this was inspired by Krept and Konan's The long way home album. We wanted to make a replica of it. However, we have altered it slightly, as we've added a glode and the body position of their hands are differnt fro mthat of Krept x Konan. However, they are both present the rise to success inevitably. 

9) Digipak Ideas

Some of our Digipak ideas come from other inspirations.

The most obvious idea is the cover of Krept and Konan's album - The long Way Home.We took similar images from their actual album , the one where they are facing each other looking down. 

We chose this because our artists are very similar to that of Krept and Konan so it made sense to try and take a similar picture.

However we did attempt to change it around. One artist was praying while the other i stand behind him looking away. We also had one that I was sitting down while the other artists looked at the camera.

We have a few ideas for other ones including taking a page out of the Young Kings Mixtape where they are both sitting on a throne. If we can find two chairs that look similar to that then that would be one we are interested in using. 

8)Synergy - One Visual Element by Joel

Before you can even go on to talk about synergy. One must identify what it is. A synergy is a element that is used in cross media. Which means that something you can identify from an artist across all their products. That being that album, their promotional advertisement, their actual music video.

The one thing that will be synonymous with our characters will be the type of clothing they wear. Similar to Krept and Konan being sponsored by Puma. Which is why we have decided to have our artist branded in some Nike clothing, so that its similar to Krept and Konan, but different in the sense that it's another brand.

This is one of the items you will likely see in the video. This is because we wanted to have something that the audience can identify with. Which is why will will incorporate Nike trainers, Nike tracksuits. As this will inevitably show that the artists are in fact sponsored by Nike. Therefore, promoting their company to the views, that will gain profit for the company. Likewise, its effective at keeping things authentic. It helps to generate the Urban like lifestyle of UK artists, that the audience can once again identify with.

Another element of synergy will want to use, is the use of the prayer hand position. As we want it to be used in our digipak and have it shown in the music video. As it helps to maintain that icon message we are trying to achieve throughout all our products. Therefore, our audience will then identify and internal that gesture with our artists.

Another element we will be incorporating into our videos and ancillary work is 'Prayer Hands'. There are many reasons we are adding this to our video. Firstly because it adds to the story. Roses is a song that talks about the lose of Kevin, someone who was close to the main artists. The symbol of the prayer hands means a few things. Brings up the religious background of the two stars and is a symbol of praying for their friend, hoping he ends up in heaven. This is something that will be seen across the videos and other forms of work because of its significance to our song , so we have decided to make it a consistent part of it.

The idea for the Digipak was to have me and Tolu facing each other, both looking down and, eyes closed and hands together. This is a powerful image of both men praying for their lost friend and is something relatable to the audience as many have probably prayed on a daily basis or after the loss of someone. This is something you will see in all the work we produce.

7. Finalised Costume by Tolu