Media Blog Post 9 - Individual Costume Analysis

In grime videos there is usually a very similar trend. Most follow the formula of having branded clothes , cars , a group of males in dark colors , people smoking and usually a cage/car park or estate.

Costume

Watching grime videos their clothes are usually similar. Some of the brands most notably seen are Nike , Adidas or The North Face. Often wearing a lesser respected or worn brand can help rejuvenate it depending on the popularity of the artist/artists for example Section Boyz (a music group from south London) all wore Puma tracksuits and in the following weeks Puma tracksuits could be seen all over London. Often brands sponsor artists as well for example UK artists Stormzy and Adidas have a well known relationship. He gains a lot of clothes and shoes in exchange for advertising their clothes.

Props

Grime content is usually about the hardships of growing up in south London. A lot of grime artists came from gangs or gang affiliation which explains why their lyrics often project that way of life. Another way they show that life is through props. Props often seen in these videos include drugs - Marijuana mostly , 'Bandoes' (A house in which weed is grown and sold) , cars , chains and sometimes knives and lighters. Props such as chains and cars and bikes are a visual for all the money they make and gain from selling weed. However despite what can be seen as a negative message their videos are more often that not always well received for example 'Trapping ain't dead' and 'not that deep'. 

Settings

Urban locations make up the setting for the majority of grime video locations. Estates , 'Bandoes' , cages , car parks and shopping centers are usually where you'll see them being shot. South bank has become a very popular place for people to shoot videos particularly the area that is covered in graffiti.