The costumes above have all been integral in our music video. Firstly the costumes worn by Kwabz and Kapone were useful as the tracksuits and casual clothing meant that young, working class people and followers of grime were able to relate with us easily. Also the use of Nike as being a synergy was also an effective tool. The costume worn by Estelle brought a more upper-class, female fanbase as they could relate to her through her use of costume, thus meaning that costume enabled us to get a wider target audience.
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